To keep from being fooled by ulterior motives, distrust press releases that do any of these:

  1. Denounce the elimination of the program that pays the source's salary.
  2. Turn the question into an emotional issue.
  3. Use scary consequences or inequities to justify removal of constitutional rights.
  4. Make assumptions that are impossible to prove.
  5. Claims that unnecessary programs (such as spending on the arts, sports, entertainment, or recreation) are necessary.
  6. Give irrelevant reasons for something happening.
  7. Make easily refutable statements as though they were fact.
  8. Obfuscate evident points through jargon.
  9. Slant the issue with catch words or carefully chosen substitutions.
  10. Ask for more money to solve the problem.
  11. Use survey questions that would make moral people destroy the survey form.
  12. Use logical non-sequiturs, conclusions that do not follow from the case given.
  13. Claim that government can create jobs.
  14. Say there is only one way to solve the problem.
  15. Say that only government can solve the problem.
  16. Dismiss religious objections to policy, as obsolete, deranged, or dangerous thinking.
  17. Take a reduction in a planned funding increase, and call it a cut in service.
  18. Want everyone to make do with less.
  19. Support a candidate for office as the only solution.
  20. Complete requirements for a research grant or tenure publication.
  21. Give "miracle" results never seen before (or again).
  22. Claim results equal to the "desired results" wanted by the funding agency.
  23. Make up a college dissertation.
  24. Claim any scientific result, without disinterested independent confirmation by other labs.
  25. Use slogans repeated so often that people think they're true.
  26. Desire to make it easier for government, at the expense of everyone else.
  27. Suggest taking away individual rights for the "common good." There is no such thing, except in the minds of liberals.
  28. Pick at little issues while ignoring a huge inconsistency.
  29. Leave out essential points that show differences between good and bad plans.
  30. Cite use of accelerated testing methods.
  31. Use inbred animals as subjects.
  32. Provide proof that something doesn't exist. (Impossible to prove)
  33. Prove a case by elimination of all other known possibilities. (Other unknown possibilities exist)
  34. Assume that government has no detrimental effect on the economy.
  35. Report results from scientific studies without control groups.
  36. Bully people into submission with accusations and negative sounding names. Examples:
  37. Report bad statistics as fact. Bad statistical methods include:
  38. Abuse charts and graphs by:

Here are some examples of bad releases: